• Bang for Your Buck With Mobile Coupons




    Digital Coupon Solution
    Mobile has surfaced on the scene quicker than any other new medium over the previous 90 decades and mobile coupons are the category to see.

    Mobile Coupons

    Mobile coupon are, consent based promotions where merchants send digital vouchers to a subscribers' mobile phones. Unlike other forms of electronic couponing (email / web) cellular coupons are read immediately using a 95% read rate. Mobile coupons might be delivered in a verity of electronic types, including QR or information matrix barcodes, Universal Product Code (UPC), or even via unique coupon code. The coupons can then be redeemed via special barcode scanners which read them or simply by entering the exceptional number to a relevant site or even a point-of-sale (POS) machine that prints out a paper coupon. Typically with small companies the customer is required to simply showing the coupon in a retail outlet or restaurant to redeem the coupon.

    Online Coupon System
    Advantages of Mobile Coupons vs Traditional Coupon

    Mobile coupons (m-coupons) are much more effective in both delivery and cost than paper coupons. ) Using papers and coupon books sent through the U.S. mail do not offer any direct link between your enterprise and the person who uses the voucher. A legitimate mobile coupon campaign is permission based, another words, there's a direct connection between your company offering the cell coupon and the individual deciding to use it. Thus, advertising and promotions using mobile coupons have a higher value and offer a direct link to the individual using the coupons. For this reason mobile coupon promotions result in a fantastic loyalty program.

    In comparison, newspaper coupons cost anywhere between $0.25 and $0.40 per mailed coupon, with average redemption rates of about 1-3 percentage, according to Frost & Sullivan, a market research firm. According to Frost & Sullivan, successful m-coupon solutions may benefit from high redemption prices. Email coupons possess a redemption rate of 8 percent but lack the instant open rate of M-Coupons. For example, in August we started a multi-channel effort with Amigos Tex-Mex Restaurant which resulted in 24% redemption rate or 109 guests redeem the m-coupon, also through a'refer a friend campaign" we added an extra 70 new subscribers throughout the 30 day effort. A&P supermarket launched a m-coupon effort with dual digit redemptions rates and recently iHOP's m-coupon redemption hit 12 percent based on Mobile Commence Daily.

    Business ROI

    "For businesses, m-coupons offer a fantastic ROI," explained Peter Conti, junior executive vice president at Borrell Associates, Richmond, VA."Redemption rates are 10 times that of email - or newspaper - distributed coupons. Small companies are adapting to the cellular channel since it is cost effective and compels outcomes. By way of instance,traffics been a messenger recently, you can invent and execute a m-coupon advertising in a matter of moments (no printer or mailer required) and when you consider 95% of text messages are read over a 30 minutes of receipt it is possible to see double digit results within hours, depending on the value proposition of your promotion of course. My small company clients are about average are getting a 12-15 percent increase in visitors just a single channel cellular advertising (not radio or print ).

    Consumers Benefits

    Based on Frost & Sullivan, consumer expectations from mobile coupons can be summarized as follows:

    - Convenience of portability - customers Don't Have to carry paper coupons with them

    - No additional costs to receive offers
    - Privacy protection
    - Non-intrusive coupon shipping (junk mail)
    - Single interface for Many offers
    - Effective storage and demonstration of delivered coupons
    - Automatic updates
    - Enhanced interactivity options
    - Straightforward device requirements



    The challenges associated with m-coupons are how redemption is handled to prevent misuse and the way to attain mass distribution. Unlike direct mail where you can basically spam your community with newspaper coupons both email and m-coupons require the consumer to provide permission or"chosen into" the m-coupon campaign.

    Redemption Abuse

    Redemption abuse or coupon is when a guest or even a customer presents exactly the same coupon multiple occasions to redeem the offer. Unlike newspaper coupons, the merchant or restaurant can't actually collect the coupon upon redemption, unless they utilize bar code scanners, thus the voucher could be redeemed again and again or plotted to friend to be utilized again. Paper coupons don't encounter this problem however they do have a large problem with counterfeit coupons.

    In my experience most small companies I consult to create m-coupon programs do not encounter broad spread abuse. Best practices demand all promotions to have a hard expiration date, coaching staff on the advertising as well as the redemption requirements and tracking the redemptions, typically with a designated"promo" key on the POS or register. Adding unique coupon codes is another affordable way to monitor redemption even though it requires your staff to record the code manually. The recent development of QR code scanning apps, you can download to a smart phone is going to be the alternative to beating the matter.

    We also have to remember the purpose of a marketing would be to drive companies and if a client gets away with redeeming a m-coupon double that means that they made two purchases, which is the point of this campaign anyhow.

    Building Your"Mobile VIPs"

    In order to accomplish mass distribution you need to build your subscriber bases, the more clients that opt-in to your mobile marketing program the higher your reach, thus the greater your distribution. Mobile subscriber lists aren't as simple to construct as an email list since most people don't have spare mobile phone numbers like the do email addresses. Mobile works best as part of a muti-channel effort. Another words, such as your brief code (6 or 5 electronic number) and keyword (text"Pizza") in your print ads, Facebook page, website, radio campaigns and even your email campaign with a distinctive value proposition for opting in key. Depending upon your existing marketing plan and advertising budget, a company requires 60 to 90 days to build a decent mobile subscriber program. Restaurants that now use cell phone pager systems have an advantage. They have the guest mobile number in order to seat themnow they just send a follow up message that provides a promotion in the event the guests contributors to their"Mobile VIP" app. Assembling that initial data base is essential going ahead and by picking out the ideal mobile advertising partner will determine just how successful you'll be in the long run.

    The Forecast

    Market researchers have found a strong correlations with the growth of smart phone users and m-coupon usage. We know that the iPhone revolutionized the cell phone as the Swiss Army knife for both consumers and businesses as well as the adaption of smart phones will grow exponentially over the next 3 to 5 decades. In terms of mobile coupon utilization, more than 300 million consumers around the globe will have used mobile coupons by 2014 and this use will generate a redemption value close to $6 billion worldwide, according to a prediction and report by Juniper Research. Do your clients have cellular phones, if so offer them the chance to receive and redeem your coupons.


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